Join the Best Brand in Fencing
Home Improvement Franchise Opportunities
On average, homeowners spend more than $7,500 per year on home improvement projects in the United States. This includes upgrades made in and outside of homes. More and more homeowners are seeing the importance of increasing the safety, security, and aesthetic appeal of their property. That’s why there has never been a better time to consider a home improvement franchise with Superior Fence & Rail.
Why Superior Fence & Rail is the Best Outdoor Franchise
The home services industry is ripe for the picking. Outdoor franchise opportunities are excellent choices for owning your own business. The difference in owning a fence franchise and other businesses, like a pool franchise or landscaping franchise, is that fences are often a required upgrade. While pool or landscaping installations are popular outdoor home improvements, they are luxury investments. As a Superior Fence & Rail franchise owner, you are ensured a great portion of your clientele will be investing in needed home improvements. A down economy could potentially put a pool franchise or landscaping franchise out of business. Superior Fence & Rail franchise owners have experienced not only sustainable but increased income in negative economic conditions. Whether replacing a worn-down fence, or building all-new, fences are important for home security, as well as the safety of our families. The bonus is that Superior Fence & Rail fences are beautiful, which will reward homeowners with the sense of pride that more frivolous home improvements might provide.
The Brand
Superior Fence & Rail Franchising
With over 30 physical locations, hundreds of employees and millions of feet of fence installed each year, our name is one of the most recognizable fence brands in the United States. Our compelling fence franchise system includes innovative proprietary technology, robust sales and operational training, and support and some of the strongest purchasing power in the industry. But probably the most appealing reason for joining our team is because our opportunity offers one of the highest returns on investment of virtually any other product or service related outdoor franchise offered anywhere.
Looking for one of the best franchise opportunities around?
If you’re looking to buy a business, your best option is to work with an established and successful existing franchise company. You’ve come to the right place. Superior Fence & Rail has established systems, training, and ongoing support to help you be successful. If you’ve been considering buying a small business, buy a franchise with a successful company that will help you launch your new company using the best tools and processes. Superior Fence & Rail currently has franchises for sale in Dallas, Fort Worth, Atlanta, Charlotte, Austin, Colorado Springs, Oklahoma City, Houston, Fayetteville NC, Knoxville, Memphis, Savannah, Denver, St Louis, Tulsa, Birmingham, Tallahassee, Panama City, Greensboro, Wilmington NC and Jackson MS. If your desired city is not on this list, reach out to us by filling out the form to evaluate opening a top fence franchise in your home city or desired city.
Rather than us telling you why you should join Superior Fence & Rail, we’ll let you our current team members give you their reasons for joining.
Our Franchise Opportunity
Hear from Superior Fence & Rail franchise owners as they share their experiences. Learn more about our proven system and whether or not you’ll be a good fit.
Proven system with robust support
A proven system is crucial to your success when running your franchise business. See what we provide and how we support our franchise owners.
Who makes a good franchise owner?
Learn about the backgrounds of our franchise owners, what characteristics they have in common, and how they made a successful transition into the fencing business.
Why choose Superior Fence & Rail?
Hear first-hand from our current franchise owners about why they chose Superior Fence & Rail and what you can expect from our franchise opportunity.
Why Buy A Superior Fence Franchise?
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About Us
In 2001, our founder, who had no previous background in fencing or construction, brought a fresh perspective to the fence industry when he purchased a small vinyl fence company near Orlando, Florida. After significant growth in its first year, it was clear to him that being a fence contractor represented a fantastic business opportunity. Over the next several years, Superior Fence & Rail expanded to include nine additional corporate locations in the state of Florida. In 2017, our founder along with another Superior Fence & Rail veteran, decided to further expand the business by franchising the proven Superior Fence & Rail System. In less than three months, the company sold its first fence franchise and became the first and only active fence franchise ever developed in the United States. Since that time, we have sold twenty four additional franchises with several markets under consideration for development.
Testimonials
“My business has doubled every year since I started. The first year was rough. The second year we doubled our first year. I’m in the third year now and I’ve already sold more in 2021 than I did in all of 2020 and I think I actually did that by the beginning of June.”
Eric Stanbra was the third franchisee of Superior Fence & Rail. After a successful career in medical device sales, with roles as high as East Coast Sales Vice President, Eric wanted a change. He was ready to spend less time traveling, to be closer to his family. He also wanted to lead his own company and build wealth for his family. Eric has utilized his leadership training from the United States Military Academy at West Point, his on-the-ground experience from deployments to Iraq and Afghanistan, and his successful career in medical sales to build his own wealth using a proven formula. Eric entrusted fellow West Point graduate and Superior Fence & Rail owner, Zack Peyton when choosing to be the third franchise owner of Superior Fence & Rail. Eric has experience success beyond his imagination and looks forward to continued success while helping more and more customers every day.
Eric Stanbra – Owner, Superior Fence & Rail of Palm Beach
“Any time we’re in a situation where we need help, help is just a phone call away. If that person can’t help, they find someone who can. We don’t feel like we’re here on our own. We feel like we’re part of a bigger team and we’re all working together to do the same thing”
Andrea & Gary Locke were the first Superior Fence & Rail franchisees. The husband/wife both enjoyed long and very successful careers in the hospitality industry before making a change to become the first franchisees of Superior Fence & Rail. The husband & wife dream team have utilized their hospitality background best practices and expertise to ensure exceptional customer delight in every facet of their business in the fence industry. On two separate major online review sites, the Lockes have earned hundreds of published online reviews both with a stellar 4.9-star average rating. They attribute the customer delight they to communication with customers throughout the entire process.
Andrea Locke – Owner, Superior Fence & Rail of Southwest Florida
“Our technology is better than everybody” “We’re literally the most advanced company”
Ralph Barden and his business partner Dustin Taylor joined the flagship Jacksonville Superior Fence & Rail location as fence crew team members many years ago. Their careers advanced from production into sales. After successful sales careers for the company’s flagship location, Ralph Barden & Dustin Taylor were ready to utilize their knowledge to start their own fence franchise. Because of their solid training and with the support of the Superior Fence & Rail franchise system behind them, Ralph and Dustin purchased their first franchise in 2019. They purchased their second franchise a year later and are in the process of opening a third location within 3 years.
Ralph Barden – Co-Owner, Superior Fence & Rail of Palm Beach
“What I like about this business model is you can grow it as quick or as fast as you want. If you’re in a good market, and you follow the instructions, you’ll be ok. There’s a recipe. But if you’re proactive, ahead of what you think is going to happen, you can even do better. The model that you give us definitely works. It made it very easy.”
Doug & Venice joined the Superior Fence & Rail franchise team in the later part of Doug’s career. After serving as Chief Human Resources Officer for several companies, Doug was ready to find a successful model to grow his own company. Doug and his wife Venice were open to moving to a new location to start their fence company. After evaluating several possible locations, they chose Nashville, TN to open their fence franchise. For the Czerwonkas, their fence business is a family affair. Husband Doug heads up the company while also serving on the front line as company salesman. Wife Venise heads up all day-to-day operations while their daughter and son-in-law also work for the family business. The Czerwonkas are enjoying growing their business organically at a pace that ensures they meet or exceed their aggressive profitability goals while building an asset to sustain their family financially for years to come.
Doug & Venice Czerwonka – Owners, Superior Fence & Rail of Nashville
“When I did the analysis of the investment required compared to the income potential…nothing else I had looked at even came close.”
I had been working in a large corporate job when I decided that I would never have the financial security I desired if I continued along that career path. I had initially been looking at purchasing an independent business when I found the Superior Fence & Rail opportunity. The fact that I had no prior fence experience whatsoever caused me some initial concern but after speaking to some of the existing team members and learning about the Superior System, I felt confident that I could be successful using their framework. But the main reason I took the leap is because when I did the analysis of the investment required compared to the income potential of the business, there was nothing else I had looked at that even came close. That was almost 10 years ago!
Todd Paroline – Superior Fence & Rail of Brevard County, Inc.
“Superior Fence & Rail allowed me to focus on my strengths as an operator while giving me the system and the tools to allow my business to grow.”
I was one of the few early members of the Superior Fence & Rail team who actually had prior fence experience. I had always been a pretty good operator, having been involved in fencing since I was a young man, but my prior fence company still struggled. Once I joined on with Superior Fence & Rail in 2009, it allowed me to tap into a proven system that had already been successful, and to take advantage of incredible material pricing based on their cumulative purchasing volume. The result was immediate profitability, and that was in 2009 when the construction market was extremely soft! Simply put, Superior Fence & Rail allowed me to focus on my strengths as an operator while giving me the system and the tools to allow my business to grow. I would strongly recommend the Superior Fence & Rail opportunity to anyone who is looking to gain financial independence for a relatively modest investment.
Mike Crosby – Superior Fence & Rail of Pinellas County, Inc.
“In 2008 I decided to move from the UK to the USA and to seek out potential business opportunities…It was a seamless transition with the support of the Superior team and infrastructure.”
In 2008 I decided to move from the UK to the USA and to seek out potential business opportunities, After a lot of research I found Superior Fence & Rail. After due diligence I found that the investment seemed very lucrative, and I was especially interested because of it being a visa approved business. I moved over in late August 2009 and hit the ground running, The business had all the necessary vendors in place and agreements with industry leading suppliers, which enabled me to concentrate on expanding and growing the business. It was a seamless transition with the support of the Superior team and infrastructure. I am very happy to be part of the Superior Fence & Rail team!
Ken Morrison – Superior Fence & Rail of Winter Haven, Florida, Inc.
Market Selection
We currently have several protected fence franchise territories available in Florida as well as other parts of the United States.
The Investment
| Type of Expenditure |
Estimated Amount |
Method of Payment |
When Due | Paid to |
|---|---|---|---|---|
| Initial Franchise Fee |
$35,000 | Lump Sum | Upon execution of Franchise Agreement |
Us |
| Training Expenses |
$2,500 | Lump Sum | Upon execution of Franchise Agreement |
Us |
| First Month’s Rent & Security Deposit |
$1700-$3,200 | Lump Sum | As specified in lease | Landlord |
| Inventory | 15,000-35,000 | Lump Sum | Before opening | Third Parties |
| Miscellaneous Start-Up Expense |
$7,000-$9,000 | As Incurred | As Incurred | Third Parties |
| Insurance | $5,000-$12,000 | As agreed | Before opening as incurred |
Third Parties |
| Licensing Requirements |
$100-$4,000 | As incurred | Before opening as incurred |
Third Parties, Regulatory Agencies |
| Legal & Accounting Fees |
$500-$3000 | As incurred | Before opening as incurred |
Third Parties |
| Equipment | $10,000-$65,000 | As incurred | Before opening as incurred |
Third Parties |
| Furniture and Fixtures |
$1,200-$7,800 | As incurred | As incurred | Third Parties |
| Additional Funds-3 Months |
$20,000-$30,000 | As incurred | As incurred | Third Parties |
| TOTAL ESTIMATED INITIAL INVESTMENT |
$98,000-$206,500 | *For more information, refer to item 7 of the Franchise Disclosure Document. |
Our Management Team
Unparalleled support and leadership for our franchise owners from a proven team with over 30 years in the fencing, information technology and legal industries.
Zach Peyton
President & Co-Founder of Superior Fence & Rail Franchise
Mr. Peyton graduated from the United States Military Academy at West Point before serving as an officer of the United States Army as an intelligence officer. Mr. Peyton served one tour in…
Mr. Peyton graduated from the United States Military Academy at West Point before serving as an officer of the United States Army as an intelligence officer. Mr. Peyton served one tour in Afghanistan and received the Bronze Star for his service. In 2009, Zach left the military and moved to Jacksonville to open Superior Fence & Rail of North Florida. By 2016, Zach had led the North Florida office to be recognized as a leader, not only within the Superior Fence & Rail group, but also within the wider industry. Zach agreed to partner with Chris and use the North Florida office as the model for franchise expansion.
As President, Zach oversees the day to day operations of the franchise. He also works directly on franchise development. When he’s not working, Zach spends time with his wife Carlie and their four children.
Chris Johnson
Chief Executive Officer, Chief Legal Counsel and Co-Founder of Superior Fence & Rail Franchise
Mr. Johnson graduated summa cum laude from the University of Florida and graduated magna cum laude from the University of Florida Levin College of Law…
Mr. Johnson graduated summa cum laude from the University of Florida and graduated magna cum laude from the University of Florida Levin College of Law.
After graduating from law school, Mr. Johnson worked at a large regional law firm in Atlanta, Georgia as a corporate finance and securities practitioner. In 2001, Chris moved back to Orlando and purchased a small fence company that he re-branded as Superior Fence & Rail. Over the subsequent decade, Chris expanded the concept in the state of Florida with five additional offices operating under trademark and license agreements. In 2017, Chris decided to start expanding the business again under a franchise model.
As CEO, Chris sets the strategic vision for the franchise and provides guidance and advice to franchisees. As Chief Legal Counsel, he advises the franchisor on legal matters including franchisor compliance with applicable laws and protection of its intellectual property and also provides legal assistance and support to franchisees on an as needed basis. When he’s not obsessing about how to grow and protect Superior Fence & Rail, he is spending time with his family.
Randy Jeppesen
Chief Technology Officer
Mr. Jeppesen graduated from the University of Florida – Warrington College of Business in 1998 with a degree in Decision and Information Science. Mr. Jeppesen started his career…
Mr. Jeppesen graduated from the University of Florida – Warrington College of Business in 1998 with a degree in Decision and Information Science. Mr. Jeppesen started his career as a technology architect at Accenture where he prototyped advanced architectures for Aon Enterprises, USPS and Bellsouth. When the first version of .Net was released, Mr. Jeppesen jumped at the opportunity to be among the first Ambassadors of .Net by accepting a position at Avanade -a Microsoft/Accenture joint venture. Today, Mr. Jeppesen continues his passion for technology and the latest Microsoft technologies at Superior Fence & Rail.
Mr. Jeppesen is primarily responsible for the design and development of Fence360 – our proprietary software. Mr. Jeppesen is also responsible for our online marketing strategy, IT infrastructure, and website development.
Jonathan Rodriguez
Controller
As the Controller at Superior Fence & Rail, Mr. Rodriguez provides accounting training & ongoing support to franchisees. Prior to joining Superior Fence and Rail, Mr. Rodriguez was…
As the Controller at Superior Fence & Rail, Mr. Rodriguez provides accounting training & ongoing support to franchisees.
Prior to joining Superior Fence and Rail, Mr. Rodriguez was a trust officer for Bank of New York Mellon, in charge of reviewing, paying, distributing, and caring for government bonds to various corporate and government entities.
Mr. Rodriguez trains all new Superior Fence & Rail franchisees in QuickBooks, the accounting platform of choice. As franchise owners become operational, Mr. Rodriguez continues to work with them to ensure transactions are properly recorded in QuickBooks.
Mr. Rodriguez provides ongoing training and guidance to ensure that every office has all the information, tools, understanding, and confidence to succeed.
Josh Johnson
Franchise Operations Manager
Mr. Johnson serves as the training, operational and day-to-day support for Superior Fence & Rail Franchise owners. Before Superior Fence & Rail, , Mr. Johnson oversaw sales and operations for…
Mr. Johnson serves as the training, operational and day-to-day support for Superior Fence & Rail Franchise owners. Before Superior Fence & Rail, Mr. Johnson oversaw sales and operations for a $9 million-dollar Colorado-based residential fence company. Prior to that, Mr. Johnson served as a consultant for other regional fencing and land space companies.
As new franchise owners join the system, Mr. Johnson manages all tasks necessary to go live including getting established with all critical vendors, leading the training on all software, coaching franchisees through hiring their initial employees and then meeting weekly to address any issues or concerns.
After new offices are up and running, Mr. Johnson serves as an ongoing resource for any operational questions or issues that may arise, staying in constant communication with all of offices on pricing, material orders, staffing and all day-to-day operations.
Superior Fence & Rail franchise owners have a dedicated point-of-contact for initial and ongoing day-to-day operations with Mr. Johnson.
Cameron Gaskill
IT Support
Mr. Gaskill provides information technology support for new and existing Superior Fence & Rail offices. For new franchisees, Mr. Gaskill works to customize and configure all…
Mr. Gaskill provides information technology support for new and existing Superior Fence & Rail offices. For new franchisees, Mr. Gaskill works to customize and configure all initial information technology systems including configurations for a local section of the Superior Fence & Rail website which is built for every office. In addition, Mr. Gaskill manages onboarding technologies for new franchise offices and provides initial and continued support for software and technology devices. If office staff are experiencing any issues with utilizing the suite of technologies provided by Superior Fence & Rail, Mr. Gaskill is available for day-to-day and ongoing support.
In addition to serving the information technology needs of the Superior Fence & Rail franchisees, Mr. Gaskill is currently pursuing a degree in Information Assurance & Digital Forensics while simultaneously serving in the US Army Reserve. Outside of work, you’ll find Mr. Gaskill further serving his local community through coaching high school wrestling.
Dorothy Spaulding
HR Director
Dorothy Spaulding has been the HR Coordinator for the North Florida franchise for 4 years and provides HR and Recruiting support as needed for for the franchises…
Dorothy Spaulding has been the HR Coordinator for the North Florida franchise for 4 years and provides HR and Recruiting support as needed for the franchises. Dorothy has over 20 years of HR/Recruiting experience and has a strong background in Fencing/Construction recruitment. Dorothy graduated from Aquinas College with a Bachelor degree in Business Management and has a Master Degree in Business Administration from the University of Phoenix.
Dorothy is originally from California, but has lived in Jacksonville for 6 years with her husband Scott Duncan (Assistant Field Operations Leader in Jacksonville) and their 4 Furbabies (all miniature dachshunds). In her spare time, she is very involved with the children’s ministry at her local church as well as doing community outreach.
Darcy Vance
Bookkeeper
Darcy Vance is the bookkeeper for the North Florida franchise and provides bookkeeping support as needed for the franchises. Darcy has 15 years of…
Darcy Vance is the bookkeeper for the North Florida franchise and provides bookkeeping support as needed for the franchises. Darcy has 15 years of Quickbooks experience and a strong background in Construction Accounting with experience in office management, human resources and bookkeeping. She loves numbers and problem solving.
Darcy is originally from Washington state but lives in Jacksonville with her husband and two children. Her oldest is a student at University of North Florida and her youngest is in high school and plays travel softball. In her free time, Darcy enjoys spending time with her family at the beach or cheering on her daughter at softball tournaments.
Why Choose a Superior Fence & Rail Franchise
If you’re going to get in the fence industry, why not join the best brand in fencing? Superior Fence & Rail is one of few fence companies in the United States that have multiple locations. There are many fence companies that service multiple geographical areas, but very few have been successful enough to open up more than one or two locations. Why has Superior Fence & Rail been able to achieve what its competitors have not? The answer is simple…it’s because of our proven system. Here is what you can expect as a Superior Fence & Rail franchisee.
Operations Support
Our team at Superior Fence & Rail will assist you in obtaining everything you need to get your fence franchise operating and to put you on the right path from the beginning. From site evaluation to operational and sales training to establishing relationships with our preferred vendors and suppliers, our system gives you the tools you need to succeeds and to control your own destiny.
Training
We provide product specific sales training and certified fence installation training to all of our franchise owners. This training program consists of both a classroom component and a field component. Our experienced instructors will teach you everything you need to know to succeed in the fence industry. Upon completion of your training, you will return to your market where you will be prepared to grow your business using the proven Superior Fence & Rail system.
Proprietary Software
We provide product and process-specific client management and sales tracking software. Fence 360 will allow you to track leads, sales, sales conversion rates, your sales staff, and finances. The program was developed just for us to easily track and understand where the best leads are coming from and continuously improve upon our marketing and sales efforts within each market. Our dedicated team will train you to make sure you get the most out of the system so you can grow your business using all the most relevant data in the Superior Fence & Rail system.
Marketing and Sales Support
Our marketing and sales support team will assist in developing a marketing and sales campaigns specifically for your franchise area, and you will receive comprehensive sales training specific to each of the fence products that you will be selling, including our exclusive brand of Superior Fence Products that we offer.
Group Buying Power
Our purchasing power allows us to be the low cost producer of high quality vinyl and aluminum fencing and you will be benefit from the purchasing power of an enterprise far larger than any individual location. Our collective buying power gives you the ability to obtain pricing generally reserved for only the largest companies the minute you open your doors.
How We Make Money
Look around and you will begin to notice something…fences are everywhere! Whether it is to secure a property, to give a yard some privacy or to enclose an open pool for safety, people always need fencing. Our industry is fast paced, exciting and profitable.
Installing Fence For Residential Consumers
Homeowners are among the largest individual segment of fence consumers that exist. In 2017, more than 60 percent of the 9.2 billion dollar U.S. fence market comprised residential fence consumers. Whether it is for privacy, security or aesthetics, residential homeowners regularly purchase fence. The next time you drive through your neighborhood, look around and notice how abundant fencing is throughout your community. Our fence franchise opportunity capitalizes on this ever present need for residential fencing by teaching you how to market, sell and install fence to the residential market segment.
Installing Fence For Businesses
Are you looking for a business that generates consistent recurring revenue? Did you know that home builders, pool contractors, landscape architects, commercial building contractors, land developers, hardscape contractors, property management companies and local governments are just some of the businesses that purchase fencing on a regular basis?
In most states, local statutes require that pools must be enclosed with a screen or fence in order to protect neighboring children. Nationally, more than half of all pools will have fencing installed. Home builders and land developers routinely install fences to beautify their neighborhoods and offer privacy to prospective purchasers. Property management companies regularly need fencing for the same reason.
Our fence franchise opportunity teaches you how to effectively market and sell fencing to these types of regular fence buyers.
Selling Fence Material
In addition to installing fence materials to consumers and businesses, we also sell material straight to the customers that prefer to install the fence on their own. Because we are the low-cost producer of fencing in many markets, we also sell wholesale fence to the trades, which includes fence contractors, landscapers, carpenters and handymen.
510 Superior Commerce Point
Oviedo, FL 32765
Phone: (855) 433-3623
Email: [email protected]