Decisions, decisions — sometimes it may feel like you’ve got too many to make, especially if you’re weighing your options as a potential small business owner. Take the home improvement industry; it’s full of franchise brands to invest in, so how do you narrow down your choices? What should you look for in the best rail and fence franchise opportunity, for instance, and what makes Superior Fence & Rail such a standout?
Well, when considering a franchise investment in the home improvement industry, there are lots of important factors to weigh, from brand reputation and market demand to support systems and profitability. All of them can significantly impact your business’s success. Keep reading to find out what makes us such a premier opportunity and how our unique blend of value propositions defines us as an attractive rail franchise investment.
Leveraging a Fragmented Industry
The home improvement industry is a highly fragmented and exceptionally broad one, meaning no one brand dominates the landscape. That also means there’s plenty of room for growth, and the Superior Fence & Rail business model, one that’s been refined over the course of two-plus decades, takes full advantage of that. It features multiple revenue streams that will keep you competitive during a robust economy, and resilient during downturns. Other brand differentiators that make us a competitive rail franchise include:
- Strong Brand Recognition: Our reputation for quality and customer service precedes us, giving franchisees a competitive advantage.
- Comprehensive Training and Support: All our franchisees receive expert ongoing training and support to help them succeed.
- Proven Marketing and Sales Systems: We provide in-house marketing and online sales tools to help franchisees attract customers.
- Exclusive Territory Protection: Our franchisees benefit from exclusive territory protection, ensuring they have a competitive advantage in their market.
- High-Profit Potential: Thanks to the strongest purchasing power in the industry and our in-house fence fabrication, our franchisees enjoy a strong ROI.
You’ll also be able to service not just homeowners in your area, but businesses as well, as they work to abide by local rules and regulations, and/or simply beautify their properties. These commercial clients include…
- Commercial property managers
- Property management companies
- Homeowner associations
- Home builders
- Pool contractors
- Landscape architects
- Land developers
- Local governments
When you combine our 20%–30% savings on materials, enviable supply chain control, higher margins, and simplified inventory of proprietary products, you can begin to appreciate what makes us the best rail and fence franchise opportunity.
A Lucrative and Robust Industry
The home improvement industry, including fencing, is a thriving sector with an impressive market size, one valued at $867.6B in 2023 and expected to grow at a CAGR of 6% from 2024 to 2032. This strength is largely due to rapid urbanization, rising disposable income, and changing consumer preferences for energy-efficient and high-end living spaces. As homeowners continue to invest in their properties, there will always be a need for high-quality fencing solutions. Our time-tested business model capitalizes on this market demand, providing our franchisees with a reliable and profitable business opportunity.
Today, with over 100 physical locations, hundreds of employees, and millions of feet of fence installed each year, the Superior Fence & Rail name is one of the most recognizable fence brands in the U.S. Best of all, we’re backed by the resources and management breadth of Empower Brands, a multi-branded franchise portfolio focused solely on supporting franchisees and championing their success. All of the brands are leaders in their respective industries and offer unique opportunities for prospective franchisees to transform their lives, take control of their careers, and secure their financial futures. Together, these brands bring decades of experience, expertise you’ll be able to tap into as you grow your Superior Fence & Rail franchise and meet the growing needs of your community.
Superior Fence & Rail is a home improvement industry leader with a proven business model. Are you ready to take advantage of it? Reach out to our rail and fence company team today!
