If you’re wondering how to start a fencing company as a franchisee, we know — asking the right questions first can help you narrow down choices and pinpoint the value of your investment. Taking advantage of a franchise opportunity is a great way to be in business for yourself without having to deal with many of the responsibilities of business ownership on your own. But a lot depends on which brand you partner with.
A Superior Fence & Rail opportunity comes with built-in perks, like expert marketing help, established processes and procedures, multiple revenue streams, and more. Still, it’s important to vet any franchise opportunity you’re thinking about, and there’s no better way to do that than by asking questions directly of a franchisor. We always welcome your inquiries because it means you’re serious about a possible investment with us. Here, we’ll look at a few of the more important questions you should ask of us or any franchisor.
What Does the Fencing Industry Look Like?
Some of the most important, if not the most important, questions potential franchise owners should ask a franchisor are those that have to do with the industry the brand sits in. Why? Because the vitality of an industry will determine just how successful you’ll ultimately be in it. Your industry questions should include:
- Who is the industry’s best customer?
- How resilient is the industry?
- What kind of growth has the industry seen?
- How does the brand compete in that industry?
- What is the brand’s standing in it?
- What plans does the brand have for growth in the industry?
There are plenty of industries to choose from when deciding on a franchise opportunity, and these kinds of questions will go a long way toward helping you narrow down your choice. That said, a Superior Fence & Rail opportunity takes advantage of the robust fencing industry and will position you as a leader in it.
What Do the Numbers Look Like?
When it comes to how to start a fencing business, it goes without saying that some of the most relevant questions you’ll want to ask will be about the investment itself or what the numbers look like (and get you!). Questions that have to do with money should include:
- What is the franchise fee?
- What are the monthly royalty and advertising fees?
- How much working capital will you need?
- What net worth is expected of you?
- What will any supplies, fixtures, and inventory cost?
- What are the build-out costs, if any?
Your questions should be aimed at nailing down as closely as possible what your start-up costs will be and what it will cost you each month to do business as part of a brand. The more clearly you understand and define your financial obligations, the better.
We believe in complete transparency when it comes to a Superior Fence & Rail fence franchise investment and are happy to provide you with a copy of our Franchise Disclosure Document, which contains a complete breakdown of costs.
What Are the Brand Differentiators?
Every brand should have something to offer consumers that competing brands in the same industry do not. These are called value propositions, and they’re what franchise investors look for when comparing opportunities. You should make sure to ask a franchisor what their brand’s competitive advantages are, with questions like:
- What kind of proprietary technology, products, or services does the brand offer?
- What kind of research and development do brand leaders conduct?
- How often does the brand introduce new products or services?
- How time-tested is the business model?
- What sorts of vendor relationships does the brand have?
A brand’s ability to not only compete with the competition but also rise above it is something all serious investors should look for before making a commitment. At Superior Fence & Rail, we’ve worked hard to establish ourselves as a premier fence and rail brand, and with hundreds of locations across the country and thousands of feet of fence installed, we are the country’s leading fence franchise opportunity. We’ve set the standard that other brands aspire to.
What Do Franchisees Have to Say?
Some of the most important questions you can ask about a brand are not of the franchisor but of the franchisee; that’s because, ultimately, a brand is only as successful as their franchise owners, which is why you should talk to current ones — and the better brands will encourage and facilitate this. At Superior Fence & Rail, part of the process of joining our brand is to speak to some of our current franchisees, find out more about their experiences, and ask them questions about what it means to be part of our brand family, including what kind of support to expect. We’re confident that once you do, you’ll come away with a deeper appreciation for everything our brand investment has to offer.
When it’s all said and done, asking a franchisor the kinds of questions we’ve just discussed will not only help you decide on which brand to partner with but will also prepare you for what’s expected of you as a franchisee — and feeling prepared to do business is the first step toward success!
Reach out to the Superior Fence & Rail team today with your questions about our franchise opportunity!
