If you’re ready to take control of your future by becoming a small business owner in the thriving home improvement industry, we say — good for you! Ours is a robust market that serves millions of property owners every year. But when it comes to how to start a fencing company, you should know there are two ways to go about that: build your business from scratch or become part of a highly respected and recognized franchise brand like Superior Fence & Rail.
In this blog, we’ll take a look at some of the steps you’ll need to take to start a successful fencing business and why, when you partner with us to do so, you eliminate much of the stress and work that comes with establishing your business.
How to Start a Fencing Business from Scratch
Plenty of people who want to become business owners do so on their own. But what does that mean? Well, it likely means:
- They have to create a business model where there was none.
- They must establish processes and procedures for day-to-day operations.
- They must already be, or become, an expert in their industry.
- They must establish relationships with necessary vendors or suppliers.
- They have to market their business regularly to reach new customers.
- They have to establish a brand presence and build consumer trust.
Of course, plenty of people start their businesses from scratch successfully, navigating all the above requirements with skill. But it’s a lot to handle on your own. Wouldn’t it be great to have experts by your side to help? Well, as a Superior Fence & Rail franchisee, that’s exactly what you’ve got!
Our Fence Franchise Business Model
At Superior Fence & Rail, we’ve used our decades of industry experience to refine a business model that takes the guesswork out of things, acting as a roadmap for growth. When you become our franchisee, you get immediate access to it, along with comprehensive pre-opening training that will prepare you to leverage it to the fullest. Before your franchise doors open, you’ll enjoy thorough training, during which time we’ll go over topics like:
- How to make the most of our business model
- Where to find and how to hire qualified staff
- How to market your franchise to reach your best customers
- How to set and track growth goals
- How to leverage important industry relationships
- And much, much more!
We know your success depends on starting out strong, so we don’t leave that to chance. The fact is, as a Superior Fence & Rail franchisee, you’ll be in business for yourself, never by yourself!
Multiple Revenue Streams
One of the best perks of our franchise opportunity, among many, is the multiple revenue streams you’ll be able to rely on to grow your franchise and service your community. Property owners know their home or business is perhaps the single most important investment they’ve made, and you’ll be there to help them protect that investment! As a Superior Fence & Rail franchisee, you’ll be able to provide …
- Residential Services
U.S. homeowners are among the largest individual segment of fence consumers that exist — in 2022, the residential market was valued at just over $7B. Whether for privacy, security, or aesthetics, residential homeowners regularly purchase fencing to add value to their homes. Our fence franchise opportunity capitalizes on this growing need for residential fencing by teaching you how to market, sell, and install fencing to the residential market segment.
- Commercial Services
Home builders, pool contractors, landscape architects, commercial building contractors, land developers, hardscape contractors, property management companies, and local governments are just some of the businesses that purchase fencing on a regular basis! Your Superior Fence & Rail franchise will be there to help them stay competitive and on top of industry standards, guidelines, and laws.
- Retail and Wholesale Products
You’ll also be able to sell fencing material straight to the customers who prefer to install their fence on their own. And because we are the low-cost producer of fencing in many markets, you’ll also be able to sell wholesale fencing to the trades, including contractors, landscapers, carpenters, and do-it-yourselfers.
Multiple revenue streams not only allow you to remain nimble and competitive but also better protect you against economic downturns. They’re just part of the reason why a Superior Fence & Rail franchise investment is one of the best in the industry!
Reach out to the Superior Fence & Rail franchise team to find out more about our exceptional franchise opportunity and how to start a fencing company!
